14-6. Choose a product or service that is unique to your own country or region. Design and...

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14-6. Choose a product or service that is unique to your own country or region. Design and deliver a short DRTV sales piece to promote it and create sales. (AACSB:

Written and Oral Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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