14-8. Although mobile advertising makes up a small percentage of online advertising, it is one of the
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14-8. Although mobile advertising makes up a small percentage of online advertising, it is one of the fastest- growing advertising channels. But one obstacle is measuring return on investment in mobile advertising. How are marketers doing so? Develop a presentation suggesting metrics marketers should use to measure effectiveness of mobile advertising. (AACSB: Communication; Use of IT; Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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