15-1 Discuss how the international trade system and the economic, political-legal, and cultural environments affect a companys
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15-1 Discuss how the international trade system and the economic, political-legal, and cultural environments affect a company’s international marketing decisions. Global Marketing Today (488–490); Looking at the Global Marketing Environment (490–498); Deciding Whether to Go Global (498); Deciding Which Markets to Enter (499–500)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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