15-15. Which of the five strategies for adapting products and promotion for global markets does Monster employ?

Monster.com is one of the most visited employment sites in the United States and one of the largest in the world. Now a part of parent company Monster Worldwide, Monster.com pioneered job recruiting on the Internet. Today, it is the only online recruitment provider that can service job seekers and job posters on a truly global basis. With a presence in 50 countries around the world, Monster has unparalleled international reach. Even through tough economic times, Monster continued to invest heavily in order to maintain and expand its global presence.

Monster’s international expansion included the purchase of ChinaHR.com, giving it a strong presence in the world’s largest country. Monster already gets about 45 percent of its annual revenue of $1.3 billion from outside the United States.

But it expects to become even more global in the coming years.

To back that geographic expansion, Monster is also investing heavily in search technologies and Web design in order to appeal to clients everywhere.