15-3. What factors do companies consider when deciding on possible global markets to enter? (AACSB: Communication; Reflective
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15-3. What factors do companies consider when deciding on possible global markets to enter? (AACSB: Communication;
Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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