15-4. Name and describe the four types of joint ventures as methods for entering another country. How
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15-4. Name and describe the four types of joint ventures as methods for entering another country. How does joint venturing differ from other methods of entering a foreign market? (AACSB: Communication; Reflective Thinking)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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