15-5. Explain what is meant by a whole-channel view and why it is important in international marketing.
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15-5. Explain what is meant by a whole-channel view and why it is important in international marketing. (AACSB:
Communication; Reflective Thinking)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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