15-8. One way to analyze the cultural differences among countries is to conduct a Hofstede analysis. Visit

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15-8. One way to analyze the cultural differences among countries is to conduct a Hofstede analysis. Visit www

.geert-hofstede.com/ to learn what this analysis involves.

Develop a presentation explaining how three countries of your choice differ from the United States. (AACSB:

Communication; Use of IT; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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