16-18. What is consumerism? What rights do consumers have, and why do some critics feel buyers need...

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16-18. What is consumerism? What rights do consumers have, and why do some critics feel buyers need more protection? (AACSB: Communication)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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