16-18. What is consumerism? What rights do consumers have, and why do some critics feel buyers need...
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16-18. What is consumerism? What rights do consumers have, and why do some critics feel buyers need more protection? (AACSB: Communication)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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