16-19. Discuss the philosophies that might guide marketers facing ethical issues. (AACSB: Written and Oral Communication)

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16-19. Discuss the philosophies that might guide marketers facing ethical issues.

(AACSB: Written and Oral Communication)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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