16-5. What is environmentalism? Why is this a starting point in terms of sustainability for businesses? (AACSB:

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16-5. What is environmentalism? Why is this a starting point in terms of sustainability for businesses? (AACSB:

Communication)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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