16-5. What is environmentalism? Why is this a starting point in terms of sustainability for businesses? (AACSB:
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16-5. What is environmentalism? Why is this a starting point in terms of sustainability for businesses? (AACSB:
Communication)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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