16-6. The chapter discusses McDonalds responses to social responsibility criticisms. Find other examples of how marketers have
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16-6. The chapter discusses McDonald’s responses to social responsibility criticisms. Find other examples of how marketers have responded to social criticisms of their products or marketing practices. (AACSB: Communication;
Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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