16-7. Deceptive advertising hurts consumers and competitors alike, and the Federal Trade Commission has stepped up efforts to combat it. Discuss a recent example of deceptive advertising investigated by the FTC and one investigated by the industry self-regulatory body, the National Advertising Division (NAD). (AACSB: Communication;

Use of IT; Reflective Thinking)

16-8. In a small group, discuss each of the morally difficult situations in marketing presented in Table 16.1. Which ethics philosophy is guiding your decision in each situation?

(AACSB: Communication; Ethical Reasoning)