17. Develop Likert, semantic differential, and Stapel scales for measuring the importance that commercial airlines attach to
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17. Develop Likert, semantic differential, and Stapel scales for measuring the importance that commercial airlines attach to the fuel efficiency of a plane.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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