1-9. Some have argued that real-time marketing success is luck-based, whereas responsive marketing is more strategy-based. Research...
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1-9. Some have argued that real-time marketing success is luck-based, whereas responsive marketing is more strategy-based. Research these two concepts and support or refute this statement. (AACSB: Communication;
Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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