2. Choose the specific factor (for example, culture, family, occupation, attitudes) that you think most accounts for

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2. Choose the specific factor (for example, culture, family, occupation, attitudes) that you think most accounts for the blue/

pink toy aisle phenomenon. Explain the challenges faced by GoldieBlox in attempting to market toys that “swim against the stream” or push back against the forces of that factor.

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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