2. Choose the specific factor (for example, culture, family, occupation, attitudes) that you think most accounts for
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2. Choose the specific factor (for example, culture, family, occupation, attitudes) that you think most accounts for the blue/
pink toy aisle phenomenon. Explain the challenges faced by GoldieBlox in attempting to market toys that “swim against the stream” or push back against the forces of that factor.
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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