2. Consider the following six variables: X1 Satisfaction with purchase of brand A at time t-1 X2...

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2. Consider the following six variables:

X1 Satisfaction with purchase of brand A at time t-1 X2 Satisfaction with purchase of brand B at time t-1 Y1 Stated probability to repurchase brand A at time t Y2 Stated probability to repurchase brand B at time t Y3 Amount of purchase of brand A at time t Y4 Amount of purchase of brand B at time t

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Marketing Research:An International Approach

ISBN: 9798554161223

1st Edition

Authors: Marcus Schmidt; Svend Hollensen

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