2. Consider the following six variables: X1 Satisfaction with purchase of brand A at time t-1 X2...
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2. Consider the following six variables:
X1 Satisfaction with purchase of brand A at time t-1 X2 Satisfaction with purchase of brand B at time t-1 Y1 Stated probability to repurchase brand A at time t Y2 Stated probability to repurchase brand B at time t Y3 Amount of purchase of brand A at time t Y4 Amount of purchase of brand B at time t
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Related Book For
Marketing Research:An International Approach
ISBN: 9798554161223
1st Edition
Authors: Marcus Schmidt; Svend Hollensen
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