2. Determine total e-commerce sales for the past year from each of the following sources: Forrester Research
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2. Determine total e-commerce sales for the past year from each of the following sources: Forrester Research
(www.forrester.com), ComScore (www.comscore.com), Nielsen (www.nielsen.com), and the U.S. Commerce Department (www.commerce.gov). Do these four estimates agree?
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Related Book For
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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