2. Recode the respondents based on total hours per week spent online (q1) into three groups: 5...
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2. Recode the respondents based on total hours per week spent online (q1) into three groups: 5 hours or fewer
(light users), 6 to 10 hours (medium users), and 11 hours or more (heavy users).
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Related Book For
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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