2. The researcher should always use computer-assisted interviewing (CATI, CAPI or Internet) to collect the data, because
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2. “The researcher should always use computer-assisted interviewing (CATI, CAPI or Internet) to collect the data, because these methods greatly facilitate data preparation.”
Discuss this statement in a small group.
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Related Book For
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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