2. Which of the following research designs would you recommend? a. Exploratory research: focus groups b. Exploratory
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2. Which of the following research designs would you recommend?
a. Exploratory research: focus groups
b. Exploratory research: depth interviews
c. Exploratory research followed by a descriptive survey
d. Exploratory research followed by causal research
e. Descriptive survey followed by exploratory research
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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