2-1 explain company-wide strategic planning and its four steps. Company-Wide Strategic Planning: Defining Marketings Role (6871)
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2-1 explain company-wide strategic planning and its four steps. Company-Wide Strategic Planning: Defining Marketing’s Role (68–71)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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