2-13. Calculate profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return

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2-13. Calculate profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return on investment (or marketing ROI) for each company. Which company is performing better? (AACSB:

Communication; Use of IT; Analytic Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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