2-14. Go to Yahoo! Finance (http://finance.yahoo.com/) and find the income statements for two other competing companies. Perform

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2-14. Go to Yahoo! Finance (http://finance.yahoo.com/)

and find the income statements for two other competing companies. Perform the same analyses for these companies that you performed for the previous question.

Which company is doing better overall and with respect to marketing? For marketing expenses, use 75 percent of the company’s reported “Selling General and Administrative” expenses, as not all of the expenses in that category are marketing expenses.

(AACSB: Communication; Analytic Reasoning; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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