2-18. Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing
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2-18. Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy. (AACSB:
Communication)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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