2-2. Describe how a companys mission statement and objectives affect the way management plans its business portfolio.

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2-2. Describe how a company’s mission statement and objectives affect the way management plans its business portfolio.

(AACSB: Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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