23. According to the Springfield Nor’easters’ Larry Buckingham, interest in sports, attitude toward sports personalities, time spent watching sports on television, ticket prices, winning record of the teams in the previous season, and accessibility of the stadium/parking are all independent variables that affect the intention to attend a spectator sport event (game). Assume that in a survey, each of the independent variables is measured on a 7-point scale, with 1 = poor and 7 = excellent. Intention to attend a spectator sport event (game) is also measured on a 7-point scale, with 1 = not at all likely and 7 = very likely. Each respondent rates the Springfield Nor’easters, minor league hockey team, college football, little league baseball, and girl’s softball on all the independent variables as well as intention to attend.

What statistical technique(s) would you use to answer the following questions?

a. Is intention related to each of the independent variables considered individually? What is the nature of the relationship you expect?

b. Is intention related to all the independent variables considered simultaneously?

c. Do the respondents evaluate the spectator sports more favorably on ticket prices than they do on accessibility/

parking?

d. The sample is divided into two groups: regular attendees of spectator sports and occasional/nonattendees. Do these two groups differ in terms of intentions to attend the Springfield Nor’easters games?

e. Are the two groups of question d different in terms of income measured as high, medium, and low?

f. The sample is divided in four groups: heavy, medium, light, and nonattendees of spectator sports. Do the four groups differ in terms of intentions for the Springfield Nor’easters?

g. About 8 percent of the respondents have missing values on one or more variables. How would you treat the missing values?
h. A question asked the respondents to check as many of the four spectator sports that they had attended in the past 3 years (see Exhibit 4). How should the data for this question be coded?