2-3. Define each of the four Ps. What insights might a firm gain by considering the four...

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2-3. Define each of the four Ps. What insights might a firm gain by considering the four As rather than the four Ps?

(AACSB: Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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