2-3 explain marketings role in strategic planning and how marketing works with its partners to create and
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2-3 explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value. Planning Marketing: Partnering to Build Customer Relationships (76–78)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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