2-4 Describe the elements of a customer value-driven marketing strategy and mix and the forces that influence
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2-4 Describe the elements of a customer value-driven marketing strategy and mix and the forces that influence it. Marketing Strategy and the Marketing Mix (78–84)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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