2-5 list the marketing management functions, including the elements of a marketing plan, and discuss the importance
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2-5 list the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing marketing return on investment. Managing the Marketing Effort (84–88); Measuring and Managing Marketing Return on Investment (88–89)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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