2-6. Form a small group and conduct a SWOT analysis for your school, a group that you...
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2-6. Form a small group and conduct a SWOT analysis for your school, a group that you are a member of, a publicly traded company, a local business, or a nonprofit organization. Based on your analysis, suggest a strategy from the product/market expansion grid and an appropriate marketing mix to implement that strategy.
(AACSB: Communication; Reflective Thinking)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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