28. Do the restaurant ratings (q9_1, q9_7, q9_26, q9_36, q9_39) differ for the various demographic characteristics (some
Question:
28. Do the restaurant ratings (q9_1, q9_7, q9_26, q9_36, q9_39)
differ for the various demographic characteristics (some recoded as specified in Chapter 15): age (S1), gender (S2), payment method (D1), number of people living at home (D3A), education
(D5), income (D6), employment (D7), marital status (D8), and region? Interpret the results.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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