28. Is there a relationship between the importance variables considered individually (Q1_a through Q1_l) and the recoded
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28. Is there a relationship between the importance variables considered individually (Q1_a through Q1_l) and the recoded demographic characteristics (Q9 through Q15)?
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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