3. The Coca-Cola Company has asked you to conduct Internet focus groups with heavy users of soft...
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3. The Coca-Cola Company has asked you to conduct Internet focus groups with heavy users of soft drinks.
Explain how you would identify and recruit potential respondents.
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Related Book For 
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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