3. Visit the Web sites of two marketing research firms conducting surveys. Analyze one survey from each
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3. Visit the Web sites of two marketing research firms conducting surveys. Analyze one survey from each firm to critically evaluate the primary type of scales being used.
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Related Book For 
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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