3. Which factors will determine whether a firm decides to make-or-buy that is to outsource most...

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3. Which factors will determine whether a firm decides to “make-or-buy” – that is to outsource most of the market analysis tasks or conduct it themselves?

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Marketing Research:An International Approach

ISBN: 9798554161223

1st Edition

Authors: Marcus Schmidt; Svend Hollensen

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Question Posted: Oct 16, 2024 08:01 AM

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3. Which factors will determine whether a firm decides to make-or-buy that is to outsource most of the market analysis tasks or conduct it themselves?
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3. Which factors will determine whether a firm decides to make-or-buy that is to outsource most...

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Marketing Research:An International Approach

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