3-1 Describe the environmental forces that affect the companys ability to serve its customers. The Microenvironment (96100);
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3-1 Describe the environmental forces that affect the company’s ability to serve its customers. The Microenvironment (96–100); The Macroenvironment (100)
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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