3-12. Debate whether technology and access to comparison Web sites means that this type of practice is
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3-12. Debate whether technology and access to comparison Web sites means that this type of practice is doomed.
(AACSB: Communication; Use of IT; Reflective Thinking)
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Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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