3-12. Debate whether technology and access to comparison Web sites means that this type of practice is

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3-12. Debate whether technology and access to comparison Web sites means that this type of practice is doomed.

(AACSB: Communication; Use of IT; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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