3-16. With Satisfries, has Burger King truly created customer value, or is it just chasing trends? Explain.
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3-16. With Satisfries, has Burger King truly created customer value, or is it just chasing trends? Explain.
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Related Book For 
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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