3-18. Discuss a recent change in the technological environment that impacts marketing. How has it affected buyer
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3-18. Discuss a recent change in the technological environment that impacts marketing. How has it affected buyer behavior and how has it changed marketing? (AACSB: Written and Oral Communication; Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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