3-2. Who are the Millennials, and why are they of so much interest to marketers? (AACSB: Communication;

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3-2. Who are the Millennials, and why are they of so much interest to marketers? (AACSB: Communication;

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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