3-3. Describe Generation Z. What differentiates it from other demographic groups, such as baby boomers, Generation X,
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3-3. Describe Generation Z. What differentiates it from other demographic groups, such as baby boomers, Generation X, and Millennials? (AACSB: Communication;
Reflective Thinking)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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