3-9. Describe how Ubers business model works and the role technology has played in its success. What

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3-9. Describe how Uber’s business model works and the role technology has played in its success. What are the arguments for banning these types of businesses? What are the arguments for defending them? (AACSB: Communication;

Use of IT; Reflective Thinking)

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Marketing An Introduction

ISBN: 9781292146508

13th Global Edition

Authors: Marc Opresnik, Gary Armstrong, Philip Kotler

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