4. As the marketing manager for Lexus, how would you use information on consumer purchase intentions for
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4. As the marketing manager for Lexus, how would you use information on consumer purchase intentions for luxury cars to increase your sales?
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Arshad Ahmad
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Related Book For 
Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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