4. Describe a specific situation for which each of the following experimental designs is appropriate. Defend your
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4. Describe a specific situation for which each of the following experimental designs is appropriate. Defend your reasoning.
a. One-group pretest–posttest design
b. Pretest–posttest control group design
c. Posttest-only control group design
d. Time series design
e. Factorial design
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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