4. Design Likert scales to measure the usefulness of Ford Motor Companys Web site. Visit www.ford.com and
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4. Design Likert scales to measure the usefulness of Ford Motor Company’s Web site. Visit www.ford.com and rate it on the scales that you have developed.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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