4. Organize the class. This might require the formation of project teams. The entire class could be...
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4. Organize the class. This might require the formation of project teams. The entire class could be working on the same project with each team working on all aspects of the project or each team could be assigned a specific responsibility
(e.g., a specific component of the problem or a specific aspect of the project, such as collection and analysis of secondary data). Each student should participate in primary data collection. Alternatively, the class could be working on multiple projects with specific teams assigned to a specific project. The approach is flexible and can handle a variety of organizations and formats.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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