4. Recode q4 (overall satisfaction) into two groups: Very satisfied (rating of 1), and somewhat satisfied or
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4. Recode q4 (overall satisfaction) into two groups: Very satisfied (rating of 1), and somewhat satisfied or dissatisfied (ratings of 2, 3, and 4).
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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