4-14. What is the expected value of perfect information (EMVPI)? Should the research be conducted? (AACSB: Communication;
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4-14. What is the expected value of perfect information
(EMVPI)? Should the research be conducted? (AACSB:
Communication; Analytical Reasoning)
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Related Book For
Marketing An Introduction
ISBN: 9781292146508
13th Global Edition
Authors: Marc Opresnik, Gary Armstrong, Philip Kotler
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